Liz's Story

LA Goes Pink (previously LA Beats Cancer) was inspired by the life of Liz Smagala Tate and founded by her husband, Phil Tate, and dear friends in 2014.

Liz's indomitable spirit was put to work early. When her family was expelled from Poland and immigrated to the United States in 1983, Liz was only eight years old.

 Liz as a child

Liz as a child

 Liz's 8th Grade Yearbook

Liz's 8th Grade Yearbook

Though her first English lessons came from American TV (Spiderman and Dallas, as she recalls) Liz thrived in school. Attending university at UC Davis and law school at UCLA, she fell in love with Los Angeles. It was the city she and her husband, Phil, would call home. 

 Liz and Phil at UCLA

Liz and Phil at UCLA

Diagnosed with stage IV triple negative breast cancer in 2013, just three months after the birth of her son, Lucas, Liz epitomized strength, courage, grace and resilience. No matter how dark the outlook or bad the news, Liz remained determined to stay positive and squeeze as much as she could out of life.

 Liz with Lucas for his first birthday

Liz with Lucas for his first birthday

Liz’s 38th birthday would be her last. Determined to make a difference, she researched countless cancer organizations and identified the Breast Cancer Research Foundation as the beneficiary of funds from her birthday party. That day she raised over $20,000 for life-changing research.

 Liz and friends raising funds for research

Liz and friends raising funds for research

LA Goes Pink is dedicated to Liz’s legacy of bold action and leadership, and her mission to put an end to cancer once and for all. 

 
 
Never give in, never, never, never, never-in nothing great or small, large or petty – never give in except to convictions of honour and good sense.  Never yield to force; never yield to the apparently overwhelming might of the enemy.
— Winston Churchill