About BCRF



The Breast Cancer Research Foundation is a nonprofit organization committed to achieving prevention and a cure for breast cancer. We provide critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship.

Since our founding in 1993 by Evelyn H. Lauder, BCRF has raised more than half a billion dollars for lifesaving research. Through a unique and streamlined grants program, we seek out the brightest minds in science and medicine and give them the necessary resources to pursue their best ideas. As a result, researchers are able to make discoveries and design new approaches to address all aspects of breast cancer—and do so in record time.

100% of all proceeds from LA Goes Pink will benefit the Breast Cancer Research Foundation (BCRF), the world’s largest private funder of breast cancer research.

In 2018-2019, BCRF will award $63 million in annual grants to nearly 300 scientists from top universities and medical institutions around the globe. Since it’s founding, BCRF has invested more than $30 million in world-class cancer research happening right here in Southern California, at hospitals and universities including Cedars Sinai Medical Center, UCLA, and City of Hope.

For over two decades, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. 

But we still have more to do.

The thousands of women and men suffering from breast cancer today depend on us. No institution can conquer this disease alone. Together, we can.


Learn More About BCRF