LA Goes Pink (previously LA Beats Cancer) was inspired by the life of Liz Smagala Tate and founded by her husband, Phil Tate, and dear friends in 2014.
Liz's indomitable spirit was put to work early. When her family was expelled from Poland and immigrated to the United States in 1983, Liz was only eight years old.
Though her first English lessons came from American TV (Spiderman and Dallas, as she recalls) Liz thrived in school. Attending university at UC Davis and law school at UCLA, she fell in love with Los Angeles. It was the city she and her husband, Phil, would call home.
Diagnosed with stage IV triple negative breast cancer in 2013, just three months after the birth of her son, Lucas, Liz epitomized strength, courage, grace and resilience. No matter how dark the outlook or bad the news, Liz remained determined to stay positive and squeeze as much as she could out of life.
Liz’s 38th birthday would be her last. Determined to make a difference, she researched countless cancer organizations and identified the Breast Cancer Research Foundation as the beneficiary of funds from her birthday party. That day she raised over $20,000 for life-changing research.
LA Goes Pink is dedicated to Liz’s legacy of bold action and leadership, and her mission to put an end to cancer once and for all.